Marketing Insights

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When data-driven insights are used to drive the development of a marketing strategy that can be used to achieve specific goals, such as increasing brand loyalty and generating more sales. Information can be obtained from a variety of sources, including customer...

How to Compose a Job Post

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A well-written job ad is the initial step to optimizing your recruiting process. It allows you to communicate your hiring requirements clearly and find top talent that is compatible with the job and company’s culture. The job posting is a tool for marketing...

Diversity and Inclusion in the Board Room

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In boardrooms and C-suites around the world, diversity and inclusion are rapidly changing from buzzwords and pledges to reality. Although these discussions may be focused on the company itself however, it’s important to remember that the decisions made in these...

Take a Course in Business Analytics Online

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Data is vital for businesses to make informed business decisions. The business world is changing rapidly and businesses must be able to make these decisions based on accurate data. Tools for business analytics like forecasting and predictive modeling assist companies...